As businesses embrace the digital age, embarking on ambitious digital initiatives to satiate the technological appetites of audiences current and prospective, IT teams everywhere are wondering “So what’s our role in all of this?”

After all, IT was the first digital team in your organisation; back when 'digital' meant transmission of electronic signals via ones and zeros.

IT professionals reminisce fondly of building their organisation’s first website, educating the CEO on how to use their first mobile phone; and assisting that pesky marketing team with that first mass prospecting email. Yet web, mobile and email marketing are now the domain of digital.

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